Exclusive Flowers and Gifts: A Stronger Google Presence for a Peoria Florist
The short version
Exclusive Flowers and Gifts is a family-run florist on W Peoria Ave that custom-makes every arrangement, from everyday bouquets to weddings and sympathy pieces. The shop already had loyal customers and a modern website with online ordering. What it needed was for more Peoria shoppers to find it on Google first. Over three months, Sureway Marketing improved the website and kept the Google Business Profile updated and complete. In that time the shop’s Google reviews grew from 169 to 185, and its rating rose from 4.3 to 4.4 stars.
Where they started
Our free marketing report in August found a strong shop held back by a few fixable gaps:
- Some directories listed the shop as a gift shop or candle store instead of a florist, which hurts searches like “florist near me.”
- Hundreds of happy-customer reviews were spread across other sites instead of on Google, where they help most.
- The Google profile had few recent posts heading into the big floral holidays.
What we did
- Website improvements. We made updates to the shop’s website so it does a better job turning local visitors into orders and calls.
- Google Business Profile updates. We kept the profile complete and current so Google and shoppers see an active, trustworthy florist.
- Consistent monthly work. Three months of consistent attention, not a one-time setup.
Done by Google’s rules
Every review on the profile is from a real customer. No paid reviews, no discounts for reviews, and no shortcuts that put a business profile at risk.
Why it matters for a florist
Most flower orders start with a quick search, often on a phone and often on deadline: a birthday, an anniversary, a funeral. The florist with the more complete Google profile and the stronger, more recent reviews is the one that gets the call. AI assistants like ChatGPT and Gemini lean on the same signals when someone asks them for a florist recommendation.
See where Exclusive Flowers started in their original Sureway marketing report. Featured with the owner’s permission.
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Numbers: 169 Google reviews at 4.3★ from the Exclusive Flowers Google listing in September 2026. 185 Google reviews at 4.4★ on the public Google Maps listing on Oct 23, 2026. Sureway Marketing · SurewayMarketing.com · 602-492-6970.