NFL Cuts Barbershop
Before and after
Here’s what changed between the September report and today. The full September report is further down this page.
| Sep 6, 2026 | Oct 3, 2026 | |
|---|---|---|
| Overall score | 70 | 86 |
| Google Profile | 84 | 86 |
| Website | 39 | 87 |
| Reputation | 80 | 85 |
| Google reviews | 187 | 320+ |
| Google rating | 4.8★ | 4.8★ |
| Own website | None | nflcutsbarbershop.com |
| City pages | 0 | 7 |
The bottom line
Big month. Your overall score went from 70 to 86. The two biggest gaps from your last report are closed: you now have a real website at nflcutsbarbershop.com, and your Google reviews jumped from 187 to 320+ while your rating held at 4.8 stars. What’s left is cleanup. A few places online still show your old review numbers or a misspelled version of your name. Fix those and every listing tells customers the same strong story.
What you’re doing well
- 320+ Google reviews at 4.8 stars. Checked live on Google Maps today. That’s second among the Peoria barbershops Google shows next to you, and well ahead of most (Bud’s 243, Park Avenue 184, Hall of Fades 150, Lenny’s 70).
- Your own website is live. nflcutsbarbershop.com loads on phones, shows your hours and phone, has a call button, online booking, a FAQ section, and its own page for each nearby city: Peoria, Glendale, Surprise, Sun City, El Mirage & Youngtown, Anthem, and Litchfield Park.
- You answer your reviews. The newest reviews on your profile all have an owner reply. Google and customers both notice that.
- You’re posting on Google. Your latest Google Post went up yesterday. An active profile tells Google you’re open and busy.
- Your address, phone, and hours match everywhere we checked. 12370 N 83rd Ave #110, (623) 486-4481, Mon–Sat 9–6 and Sun 10–2: the same on Google, your website, Fresha, and Wheree.
- Clean name and the right category on Google. Your profile reads “NFL Cuts Barbershop” under “Barber shop,” with no keyword stuffing.
- Helpful details are filled in. Google shows you as wheelchair accessible and LGBTQ+ friendly, and your profile has had 4,714 views.
What’s still costing you customers (in priority order)
- Your Google cover photo still says “187 Google reviews.” You have 320+ now. The first thing people see on your profile is undercounting you by more than 130. Swap it for a version with no number on it, so it never goes stale again.
- Your website says “4.9★ from 254 reviews.” Google shows 4.8 from 320+. When the numbers don’t match, it looks careless, even though the real number is better. Update it to the live Google count.
- Your name still reads three different ways online. Google and your website say “NFL Cuts Barbershop.” Fresha and Atly say “NFL Cuts & barbershop.” Wheree and BestProsInTown say “NFL Cuts & barbar shop” (misspelled). Google trusts a business more when its name is identical everywhere.
- Fresha sends people to a dead website. Your Fresha listing links to nfl-cuts.business.site. Google shut those free sites down in 2024. Point it to nflcutsbarbershop.com.
- Your reviews came in one big wave. 133+ new reviews in about four weeks is great, but Google watches for sudden spikes. Keep asking every customer, every day, at a steady pace, and never offer anything in return for a review.
- Your other listings show no reviews. Fresha and Wheree display no ratings for you. Customers who find you there see an empty shop. Keep your Google rating front and center on your website and Fresha profile.
- Holiday hours aren’t showing on Google. Thanksgiving, Christmas, and New Year’s are coming. Without holiday hours, Google may warn people your hours “might differ.”
Your next 30 days
Week 1 — Replace the Google cover photo with a version that has no review number. Update the rating badge on your website to 4.8★ / 320+.
Week 2 — Make your name read exactly “NFL Cuts Barbershop” on Fresha, Atly, Wheree, and BestProsInTown, and point Fresha to nflcutsbarbershop.com.
Week 3 — Set holiday hours on Google for Thanksgiving, Christmas, and New Year’s, and keep posting on Google once a week.
Week 4 — Lock in a steady review routine: ask every happy customer before they leave, reply to every review within a day or two, and keep it going every week instead of in bursts.
The September 6, 2026 report
Kept here unchanged so you can see where NFL Cuts started.
NFL Cuts & barbershop
The bottom line
Since your first report, you’ve knocked out three real fixes — you’re posting on Google again, your services are listed cleanly instead of jumbled into one entry, and your business description is filled in. That work shows up directly in your Google Profile score, up from 77 to 84. What’s still holding you back from owning “barber near me” and “barbershop Peoria” searches: you still don’t have your own website, and your name, phone, and review numbers still read differently from one directory to the next. Neither is expensive to fix — and closing them is the difference between a great neighborhood shop and one that dominates the map.
What you’re doing well
- A real, strong Google reputation. Straight from your own dashboard: 4.8★ from 187 reviews. That’s the number to lead with everywhere — it’s better than what any public directory shows for you today.
- You’re posting again. Regular Google Posts are now going up on your profile — the single biggest Google Profile fix from your first report, and it’s done.
- Your services and description are cleaned up. Your service list now shows individual, clearly named services instead of one jumbled entry, and your business description is filled in.
- Your address is rock-solid consistent. 12370 N 83rd Ave #110, Peoria, AZ 85381 matches on every listing we checked.
- Real online booking already works. Customers can book you through Fresha right now — many shops your size don’t have any online booking at all.
- Right category, everywhere, and a clean name on your own profile. Every listing correctly shows you as a barber shop, with no keyword stuffing.
- An established, active Arizona LLC. NFL Cuts LLC has been registered and in good standing since November 2020 — a trust signal Google and customers both reward over time.
What’s costing you customers (in priority order)
- You have no website of your own. Fresha and Instagram are useful, but neither is a website Google can fully credit to you — there’s no page of yours that can rank for “barbershop Peoria” on its own. This is still the biggest one.
- Your business name still reads two different ways online. Checked again today — “NFL Cuts & barbershop” on some listings, “NFL Cuts & barbar shop” on others (Wheree, at least). Even a one-word mismatch waters down how much Google trusts your listing.
- Your phone number still isn’t confirmed everywhere. Showing on some listings but not others as of today — a dead end for a customer trying to book on the spot.
- Your review counts still don’t agree from source to source. Your real number is 4.8★ / 187 reviews straight from Google — but public directories we checked today still show old, smaller counts (or none loaded at all). Getting your real number to show consistently is worth more than any single fix on this list.
- Holiday hours aren’t confirmed set. Only regular weekly hours were visible publicly as of your first report — worth double-checking next time you’re in the dashboard.
Your next 30 days
Week 1 — Make your name and phone number identical everywhere — Google, Yelp, Atly, Fresha, Wheree, BestProsInTown — and get your real 4.8★ / 187-review number showing consistently instead of the smaller, older counts still floating around.
Week 2 — Add a fresh batch of photos, seed a few Q&A entries, and set your holiday hours. Your description and services are already handled.
Week 3 — Keep the review-ask routine going with every satisfied customer, and reply to every review — good or bad — within a day or two.
Week 4 — Get a simple, fast, mobile-first website live with your name, address, phone, hours, and services.
How we assessed this: original baseline from public sources on August 31, 2026. Updated Sep 6, 2026 after you added Google Posts, cleaned up your services list, and updated your business description — those three items are reflected here based on your own confirmation from inside the GBP dashboard, along with your real 4.8★ / 187-review count. Everything else (name/phone consistency across Yelp, Atly, Fresha, Wheree, and BestProsInTown) was re-checked from public sources on Sep 6, 2026. Photos, Q&A, attributes, and holiday hours can only be confirmed inside your dashboard and haven’t changed since the first report. Sureway Marketing · SurewayMarketing.com · 602-492-6970.
Want this handled for you?
Every step above is something you can do yourself. If you’d rather have it handled while you focus on cutting hair, that’s exactly what we do: Google Business Profile optimization, websites, local SEO, and AI-powered marketing systems.
How we assessed this: Google rating, review count (320+), hours, phone, address, attributes, latest post, and owner replies were read live on Google Maps on October 3, 2026. Website checked the same day. Fresha, Wheree, Atly, and BestProsInTown were checked from public listings; Yelp blocked automated checks, so verify it by hand. Your services list and business description were confirmed by you inside the dashboard on Sep 6, 2026. Secondary categories and products can only be confirmed inside your dashboard. Sureway Marketing · SurewayMarketing.com · 602-492-6970.
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